I think the most intriguing thing for video professionals out there was the mention of new display modes in iPadOS including Reference Mode. If you want to see what those footnotes are about check out the Apple press release about the new M2 MacBook Air.

And even with a larger display and increased performance, MacBook Air delivers the same great, all-day battery life as before, with up to 18 hours of video playback.

The official Apple information on the new M2 MacBook Air touts speed improvements for Final Cut Pro. We did a few video editing and post-production appearances in the keynote, once quite intriguing but more on that in a bit. These new MacBook Airs have a Liquid Retina display, two Thunderbolt ports, a 3.5 mm audio jack and MagSafe charging. My wife has used a MacBook Air for years and they really do seem like the perfect laptop for so many use cases. The wedge shape of the old MacBook Air is gone so it might feel a bit bigger but it sure does look like a nice machine.

The big hardware introduction was the new MacBook Air which has been redesigned around the M2 processor. New MacBook Air and an updated 13-inch MacBook Pro There had been speculation that a new Mac Pro would at least be previewed at this WWDC keynote but that didn’t happen. The question the Apple faithful are wondering about is whether the M2 chips will be the chips to power the upcoming Mac Pro. A new image signal processor (ISP) delivers better image noise reduction.These new M2 chips still retain the advances that media creation folks will use: M2 is the next generation of Apple Silicon Per Apple: M2 is built using enhanced, second-generation 5-nanometer technology and consists of 20 billion transistors - 25 percent more than M1. As does iPadOS, especially one thing in there that I’ll talk about in a bit.Īnd you can watch the whole keynote as well. If you’re in the Apple ecosystem I’d suggest reading over some of the announcements. Here are the official links to everything Apple announced today. Those will probably come in time as these chips all have to start somewhere. While Apple says that the new M2 chips are “the second generation of M-series chips” there currently do not look to be the upgraded chips we’ve seen in the M1 line with the M1 Pro, M1 Max and M1 Ultra. While the WWDC keynote is often a big place for new products it isn’t always an earth-shattering event for those in the video editing and post-production. New hardware includes a new version of Apple silicon with the announcement of the M2 chip, an updated 13-inch MacBook Pro and an all-new MacBook Air.

Apple’s World Wide Developers Conference kicked off on Monday with the customary keynote address that previewed upcoming versions of Mac OS, iOS, iPad OS and WatchOS.

Apple macbook keynote